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RELEASE: 1st comprehensive world fly fishing directory launches online

By Anonymous

BOZEMAN, MT June 3, 2004--onFlyFishing, Inc. http://www.onFlyFishing.com/

Montana-based onFlyFishing, Inc. has developed and launched onFlyFishing.com, the Web's 1st comprehensive fly fishing directory. onFlyFishing organizes, defines and presents the entire fly fishing industry across the globe, increases participation in the sport of fly fishing and helps fly fishing professionals build business online. The new Web directory is a unique resource for both consumers and professionals.

For fly fishers, onFlyFishing is the single online resource to list every available fly fishing Web site in the world within a single, searchable Web directory.

For fly fishing industry professionals, onFlyFishing provides the only comprehensive directory site which is not in direct competition with industry businesses as a retailer of products or destination travel services.

Today the audience of fly fishers worldwide is estimated to be 50 million strong, of which 16 million are in North America. Many of these fly fishers are online, and their challenge has been to find what they need among the multiple thousands of fly fishing Web sites worldwide. Though online fishing directories do exist, none are comprehensive and all lack objectivity. Most compete directly within the fly fishing and destination travel industries as private retailers of products or travel services.

As a result, fly fishers have a biased and incomplete picture of available resources. And the fly fishing industry has been handicapped, unable to fully utilize the Web to build business and marketshare.

onFlyFishing, Inc. now answers these needs with the world's 1st comprehensive fly fishing directory. The staff of onFlyFishing works ongoing with industry professionals as they gather the entire world of fly fishing onto a single Web site. Currently 7000 listings drawn from 42 countries are represented in over 35 distinct categories. Every day professionals from Belize to Bozeman, MT. continue to add and update listings, ensuring the directory is comprehensive, accurate and up to date.

For complete information on the functionality and benefits of onFlyFishing, please contact President Scott T. Smith at mailto:admin@onFlyFishing.com , phone 406.586.4112 or visit the new site on the Web at http://www.onFlyFishing.com/




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